서울대학교

안녕하세요.
BK21 FOUR "자유롭고 책임있는 AI 미디어" 교육연구단과 언론정보연구소에서는 커뮤니케이션학계 해외 유수 학자들을 초청해 다양한 주제의 강연 시리즈를 개최하고 있습니다.
이 세션은 온라인으로 진행됩니다. 많은 분들의 관심과 참여 부탁드립니다.

일시 : 9월 23일 (금) 오전 9:30 - 11:00

참여 링크 : https://snu-ac-kr.zoom.us/j/92631975018

강연자 : Joseph B. Walther (UC Santa Barbara)

주제 : The Things We Do for Love: Online Hate in Social Media

내용
Previous research into online hate-- racist, religious, anti-immigrant, misogynistic, gender-related, and similar attacks --assumes that it is intended to harm its targets. A new theory of online hate argues that it is motivated and rewarded by social approval in emergent online relationships. The theory propels three major assertions. First, hate messages are developed to garner admiration and affection through social media’s unique affordances. Second, online hate is socially organized. Third, obtaining social approval and praise intensifies haters’ prejudicial attitudes the more social reinforcement they receive. We will examine anecdotal and empirical research that supports these assertions.

강연자 소개
Joseph B. Walther holds the Bertelsen Presidential Chair in Technology and Society at the University of California, Santa Barbara, where he is a Distinguished Professor of Communication, and Director of the Center for Information Technology and Society. A Fulbright Scholar, Fellow of the International Communication Association, and Distinguished Scholar in the National Communication Association, his research focuses on the impact of interpersonal and intergroup dynamics in the attitudes and behaviors people develop via mediated interaction, in personal relationships, groups, and inter-ethnic conflict.